MamaGlow
An exercising app for new mothers that aim to help new mothers get back to exercising and feel good about themselves.
2025
The project
Goal: To create a user-friendly digital platform that helps new mothers exercise and feel good about themselves.
Brief: Design an app for new mothers who wants to start exercising.
Target users: New moms
Timeframe: 2 weeks
Design thinking process: Empathize, Define, Ideate, Prototype, Test
Introduction
I was briefed to design an app for new mothers who wants to start exercising.
I first need to have a better understanding of postnatal exercises and what potential benefits there are.
To better understand the potential users of this app and what would motivate them to exercise and use this app, I started off with a literature review and conducted interviews.
Research goals
High priority
Who will this app be for and what are they like?
What would motivate new mothers to use this app?
Why is the product important?
Low priority
How would the app work and help users?
When would this app be used?
Where would this app be used?
Top solutions
The persona finds exercise options important. There should be options for when they need some alone time, for when they would like to socialize, and when they would like to involve the baby. All of the options needs to have flexibility on length of exercise in order for the moms to fit it into their schedules.
In order to offer exercise options that are tailored towards new moms and the postpartum phase they are in, we will have the option to track which phase they are in based on the date they gave birth. This will make it possible to suggest research-based exercises that fit with the postpartum phase they are in.
We will offer positive and motivating notifications, whereas they can choose the frequency and type of notification. These notifications will motivate the user to exercise with the option to factor in uplifting messages about being a new mom.
Users will be able to set goals for themselves with a reward system, and we will include a way to track their progress. This will offer a overview of how far they have come towards their goals. As a lot of new moms already go for walks with the baby, a step count will be included. This will offer as one way to track progress. This will hopefully also add a bit of motivation as they get “points” on an activity they were already doing, and might motivate to do more of.
